If you’re looking to promote your art and expand your customer base, then setting up a stall at a craft show is a good way to go about. You’ll essentially have a platform to interact with your exact target demographic and make lots of sales.
Selling out at a craft show is hard, especially for amateurs, but not impossible. In this article, we’ll give you some tips on how to achieve your sales targets and make a nice profit.
Pick the Right Show
If you’re an amateur, you may not be allowed to set up a stall or an exhibit at particular shows. These shows have a panel of judges who examine your art and determine whether they’re good enough for the show. In such cases, only the most professional work may be selected.
Instead, you might want to pick one that’s open to everyone. Typically indoor shows will be out of your league but something like a Renaissance fair will be accessible. The best way to find out where the best open shows are is to ask other artists.
Figure Out a Breakeven Point
A breakeven point refers to the amount of items you’ll need to sell in order to recoup what you spend on setting up your stall. In order to this, you’ll have to figure out your expenses first. Usually, it’ll cost you around $200-300 to rent space for the booth. If the craft show is quite lavish, then the rental can cost upwards of $500.
Then you need to consider how much it costs to transport yourself and all the items to the location. In addition, you may need to purchase a sizeable table and perhaps one of those custom tents so that you can have your name printed on them. Lastly, depending on what state the show is in, you may need to secure a permit to sell.
Be Smart about Pricing Your Work
It might be easier to sell off art that is inexpensive but you’ll have to sell a large quantity to breakeven and/or earn a profit. Similarly, items that are too expensive may not move out of the stalls at all.
It’s really not hard to arrive at a price point that’s both fair to the customer and to the artist. One thing you can do is found out how much similar items go for and adjusting your prices to reflect the standard. A simpler method is to just have the retail price be double the material cost. So if you spent $100 on making a piece of art, price it at $200.
Invest In a Credit Card Machine
A lot of people hardly ever carry cash with them these days, not even when they’re attending craft shows. Hence, you might potentially lose a lot of sales if you’re not carrying a credit card machine with you.
Announce That Your Attending a Show
Having a mailing list can bring you lots of benefits. In particular, you can let your customer base know that you’re going to be attending a craft show on a specific date. This way, any customers that are close to the location may be more likely to show up to your stall.
Craft shows are a great way for upcoming artists to build a customer base and earn money. The above tips should help you achieve your sales targets at these shows.